One of the more exciting things we dream of as design students is recognition. Not necessarily the you are famous in a hashtag kind of way but the kind that makes your style something people will be able to see and connect with you immediately. After all, that is how all great designers are born.
15 years later and when I hear that now familiar comment of something being “very me” my first (ok maybe second) thought to myself is “Am I stuck in a rut?” followed closely on its heels by “Does all my work look the same?” Ideally I would like to believe that it is the essence of my thoughts that seeps into the work I do- that somehow my work is representative of the designer persona I have cultivated over the last decade or so more than it is about my choice of colour and font.
But I admit that this cannot be entirely true. In some cases it is, of course, where your voice and the your design mesh in absolure harmony to create that perfect mix of you design- but that kind of designing here (or maybe anywhere?), at least commercially is limited. Somewhere along the way, in the name of doing good, timely design and retaining that nice solid client, we do develop what is a called a default personal style, one that comes to us most easily, without too much research, prep or brainstorming. It is the safe zone, where a minimal amount of tweaking and input will result in what can be called good piece of work. It may not be exciting to us or something that teeters wonderfully and dangerously on the edge of pioneering frontiers, but it works well. And sometimes, without it being a compromise or a bad thing, that has to be the happily ever after.